Gareth Dimelow / Founder and Creative Strategist

Formerly the Executive Director of Strategy and Planning at George P. Johnson, Gareth is the founder of LIFTD, a new strategic communications consultancy.

Building on almost twenty years of experience, working with many of the world’s most recognizable brands, Gareth is now helping clients to engage their employees, unlock the DNA of their business culture, and build brands through the collaborative story-telling process.

Used to bridging the gap between knowledge and creative expression, Gareth has developed insights and robust communication platforms for a wide variety of clients, ranging from BBC, Samsung and GSK, to IBM, Toyota and Zumba.

He is also a prolific blogger on popular culture, politics and technology, as well as a keen ‘early adopter’ of all things digital.