Who We Are

Gareth Dimelow / Founder and Creative Strategist

Formerly the Executive Director of Strategy and Planning at George P. Johnson, Gareth is the founder of LIFTD, a new strategic communications consultancy.

Building on almost twenty years of experience, working with many of the world’s most recognizable brands, Gareth is now helping clients to engage their employees, unlock the DNA of their business culture, and build brands through the collaborative story-telling process.

Used to bridging the gap between knowledge and creative expression, Gareth has developed insights and robust communication platforms for a wide variety of clients, ranging from BBC, Samsung and GSK, to IBM, Toyota and Zumba.

He is also a prolific blogger on popular culture, politics and technology, as well as a keen ‘early adopter’ of all things digital. 



Kevin Jackson / Advisor

Kevin has been an influential thought-leader with some of the world's most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from Adidas to Zumba, he has explored every discipline within the marketing mix.

Although this world has evolved over the last thirty years, his singular focus has remained unchanged. In short, he makes growth happen.

Cutting through the complexity and confusion that tends to inhibit business success, Kevin brings a rare perspective on every touchpoint between a brand and its most valuable audiences, as he targets his clients' strategic objectives, and finds creative ways to solve their problems.

As a natural disruptor, industry visionary, and innovator, he has a passion for helping businesses to achieve their true growth potential, which inspired him to found growth agency The Experience Is The Marketing.